Strategy · Creators · Artists · Culture
viabloom helps ambitious brands earn attention across China, APAC and international markets. We bring strategists, creators, artists, production and live experiences around one sharp idea, then make it work locally.
Trusted across luxury, technology, hospitality, finance, healthcare and consumer brands
Results in numbers
Capabilities
From the first idea to the final edit, stage or social post, we build the team around what the work actually needs.
01
Direction before execution
Brand positioning, full-funnel strategy and multi-platform orchestration built around the realities of each market — from communication planning to event and topical campaigns.
02
Ideas made for every screen
Platform-native social, editorial and video made by one connected creative team, from concept and scripting to filming, editing, localisation and distribution.
03
The right voice, not just the biggest reach
Creator casting, partnership design and campaign delivery powered by close relationships across China, the US and international markets.
04
Cultural access with a clear brand role
We create credible opportunities with leading talent across film, music, sport and digital culture, drawing on trusted relationships with top-tier artists and their teams in China and the US.
05
Real-world attention
Physical experiences that generate content, participation and traffic — from pop-ups, events and mobile spaces to sampling, outdoor screens and O2O campaigns.
06
Brands inside the moments people remember
We connect brands with leading music festivals through content creation, creator programmes, cultural collaborations and on-site experiences designed to belong in the moment.
Case Studies
Video Cases
Pan Pacific Singapore
HerCircle — Community in motion
Huawei FreeClip 2
BVLGARI — crafted for the vertical screen.
Our Story
viabloom grew from BANG, a pioneering new-media network founded in Shanghai in 2015 and now active across 20 cities. In 2024, viabloom established its APAC headquarters in Singapore, taking that operating depth into Asia and wider international markets.
We know the people, platforms and cultural signals behind the work. That lets us bring strategy, creators, artists, content and live experiences together without the usual layers or hand-offs.
China Market Capability
For brands operating in China, our 20-city network combines platform expertise, cultural intelligence, creator resources and on-the-ground activation to create work that belongs in the market.
International Market Capability
For brands operating across APAC and global markets, our Singapore base connects regional strategy, international creator partnerships, content globalisation and local execution without losing the core idea.
Why viabloom
Whether the brief is focused on China, Southeast Asia or a wider international rollout, we bring the right market context without fragmenting the brand.
| What you need | ✦ viabloom | Local China Agency | International Agency | In-house Team |
|---|---|---|---|---|
| China market expertise | ✓ 10+ years on-the-ground | ✓ Strong locally | ◐ Surface-level | ○ Rare to find |
| International perspective | ✓ SG HQ + global reach | ○ Limited | ✓ Yes | ◐ Depends on team |
| Integrated capabilities | ✓ Strategy + creators + experience + data | ◐ Often siloed | ◐ Can be fragmented | ○ Hard to build |
| Production & activation | ✓ Video + events + OOH + interactive | ◐ Often outsourced | ◐ Multiple vendors | ○ Requires multiple teams |
| Cross-cultural fluency | ✓ Built into everything | ○ China-only lens | ○ Global-only lens | ◐ Rare combination |
| Talent and cultural access | ✓ Creators + artists + festivals | ◐ Strong local networks | ◐ Often managed through layers | ○ Difficult to build in-house |
Client Voices
viabloom brought together local market understanding and an international point of view. The team moved quickly, challenged our thinking and delivered work that felt right for the market and unmistakably ours.
From strategy through production, the process felt joined-up and responsive. We always knew what was happening, and the final work travelled naturally across channels and audiences.
We believe building great brands and taking care of the world aren't mutually exclusive. Our GO GREEN initiative commits us to sustainable practices across every campaign we run.
Let's Work Together
Bring us the market, the audience or the ambition. We'll bring the sharp idea, the right collaborators and a team that knows how to make it happen.
wen@viabloomglobal.com